If you’re on the lookout for the best football betting offers at the best football betting sites, you’re in the right place.
We’ll detail all of the top bookies in the UK who offer the best football betting promotions and we’ll tell you what sportsbook bonuses you can claim. Who has the best football betting odds? What are the best football betting apps? We’ll include answers to these questions too, but let’s dive straight into the online football betting promos and the best football betting sites.
Which bookies are the best in the UK for football betting? Here’s our top 9:
Betfair
Bet365
Paddy Power
888Sport
William Hill
SportNation
Unibet
LeoVegas Sport
NetBet
Football Betting Promotions – What’s Available?
All top online bookies offer an array of promotions for existing customers, especially relating to football betting in the form of acca boosts, acca insurance and price boosts to name a few. The best online bookmakers in the UK also offer some great welcome bonuses that can be used to bet on football. Let’s outline some of the best football betting offers around at the moment.
Football Free Bet Clubs
There are a fair few of these around nowadays, but which bookie offers a weekly free bet club? In the UK, you can find the following free bet clubs at the time of writing:
Paddy Power Free Bet Club
Unibet Free Bet Club
LeoVegas Free Bet Club
Sportingbet Free Bet Club
MansionBet Free Bet Club
Boylesports Free Bet Club
There was a William Hill free bet club a while back, a Coral free bet club as well as a few others, but some have been paused for one reason or another. We’re not sure why exactly but we’re hoping more return in the near future as they’re certainly rising in popularity among UK punters. Let’s expand on a few of the better ones listed above.
Paddy’s Rewards Club
Headed up by Paddy Power ambassador Rhodri Giggs, the brother of Ryan, the Paddy Power football betting promo in terms of a free bet club is a good one. Paddy’s Rewards Club is simple and effective for sports bettors. All you need to do is place five £5 bets at minimum odds of 1/2 (1.5) in a week. Paddies will then reward you with a £5 free bet. If you bet 5x £10 then you’ll get a £10 free bet. You can repeat this every single week. Other perks you can enjoy as a Paddy’s Reward Club member include:
Gifts
Online store discount
Matchday food and a pint
Live event tickets
Match screenings
No Paddy Power bonus code or anything like that is needed, not even an opt-in. You just need to bet the qualifying amount to qualify.
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Paddy Power Sports Promo Code
Bonus:
New customers only. Place your FIRST bet on any Football market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using cards will qualify for this promotion. T&Cs apply – Gamble Responsibly – begambleaware.org. #ad
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Bonus Type
New Customers | Money Back
Minimum Deposit
£10
Bonus Details
Bet £30 on sports, get £30 back in cash if bet loses
Bet £30 on sports, get £30 back in cash if bet loses
Unibet In-Play Free Bet Club
This free bet club from Unibet is slightly different from the others in that it’s only available if you’re betting in-play. No Unibet bonus is needed here either. In fact, it doesn’t look like you need a bonus code for any free bet clubs, which is good as it’s one less thing to remember. Simply opt-in once you’ve registered at Unibet. You then need to place five or more in-play bets on football of at least £10. The odds must be evens (2.0) or higher, with each leg in an acca at evens or above if you’re opting for a multiple.
The Unibet football betting in-play promotion runs Monday to Sunday, so you’ll be credited with your £10 in-play free bet on the Monday if you’ve hit the qualifying criteria.
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Unibet Sports Promo Code
Bonus:
£40
Register for a new Unibet account | Deposit £10+ and receive up to £40 as a free bet if your first bet loses + a £10 casino bonus | Terms & Conditions Apply #ad
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Bonus Type
New Customers | Money Back
Minimum Deposit
£10
Bonus Details
If your first bet loses you'll get up to £40 back as a free bet
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's #ad
Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x.
Unless forfeited the sportsbook bonus must be wagered before using the casino bonus.
Bonus expires 7 days after opt-in.
Visit Unibet.co.uk for full T&C’s.
Bonus Type
New Customers | Money Back
Minimum Deposit
£10
Bonus Details
If your first bet loses you'll get up to £40 back as a free bet
Accumulator Betting Offers – A Popular Football Betting Bonus
This kind of promo has been around for years. The popular acca insurance is very straightforward to understand, but some bookies will differ slightly in terms of their T&Cs. One bookie my offer acca insurance on five or more legs, whereas another could offer it on seven or more legs. What we’ve also seen in recent times is the acca boost. A bonus percentage on top of any accumulator winnings. Let’s not forget Betfair’s Acca Edge and Ladbrokes’ Edit My Acca. Two unique promos for those who like multiple football bets.
Acca Insurance – Protect Your Bet
A lot of bookmakers offer acca insurance. But not all of them are as good as they seem. You need to have a quick read of their offer to understand if it’s worth going with or not. To pick the best acca insurance, consider the following:
Choose a bookie who offers four or five minimum picks. If you see bookies offering six or seven, then you’re not getting great value there as the odds on landing, say, six, and missing out on just one are pretty high. The likes of Energybet and Paddy Power offer acca insurance on multiples with just four selections.
Make sure the minimum odds are appealing. If you’ve got to add selections into your acca at, for example, 2/1 or higher, that’s not ideal. Especially when you’re building your football accumulator and multiplying those odds. You end up with a pretty unattainable acca.
Make sure football is included. Most accumulator betting promos do include football bets in their accumulator promotions to be honest but there are the odd few that don’t, so make sure you just triple check that football betting selections are included. Or if, from time to time, you want to deviate away from betting on football, most bookies do include all sports with their acca insurance promos.
Take Note of the free bet expiry date. This is quite an important one if you only bet once a week or so rather than daily. Some bookmaker free bets are only valid for 48 hours, some for three days, some for seven and some for 30 days. Again, check the T&Cs of the acca insurance promotion to understand the expiry dates on the free bets. If you’re betting once a weekend, you don’t want to use a bookie’s acca insurance if their free bets expire after just three days for example.
Top UK bookies that offer acca insurance include:
Paddy Power
888Sport
BetVictor
Ladbrokes
Bwin
Betfred
Sportingbet
Energybet
Boylesports
Take a look at them all, read our reviews, and pick the best one that suits you. You won’t go wrong with any of the above sports betting sites, but the T&Cs of one might stand out for you above another.
Acca Boost – Extra Winnings in your Pocket
If you’re looking for good football betting offers, this one sticks out from a lot of other betting promotions. The acca boost. Some bookies work the promo differently, but they’re all the same in the sense that your returns are increased if your accumulator lands one way or another. For example, William Hill will boost your acca and give you better odds before you place your bet, whereas Coral will add 10% onto your winnings as a free bet. Let’s explain Hills’ unique boost your acca promotion
William Hill Acca Insurance – Boost Your Acca
William Hill have offered a bet boost on accas for a while now and it’s a great promotion. If you’re already with Hills then you’ll know all about it. If not, you simply create and acca with three or more selections. A price boost will then become available on your football acca. You can only get one boost per bet per day, so use it wisely. The maximum stake of your acca is £20 for this promo.
Here’s how to use your William Hill bet boost:
Add three of more selections to your betslip at any odds
Add your stake to your betslip
Hit the bet boost button on your betslip
Confirm the bet
That’s it! Your acca has been boosted successfully
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William Hill Sports Promo Code
Bonus:
£30
Enter the William Hill Promo Code when registering | Bet £10 and Get £30 in Free Bets | Terms and Conditions Apply #ad
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Bonus Type
New Customers | Bet and Get
Min Deposit
£10
Bonus Details
Bet £10 on sports, Get £30 in free sports bets (2x £15)
18+. New UK customers only. You must enter the Promo Code - P30 - when you register for your account. Your first bet counts as a qualifying bet and must be on a sportsbook market. £30 in Free Bets, credited as 2 x £15 bets. Place a qualifying bet of at least £10. Free Bets will be credited to your account once your qualifying bet has been placed. Free Bets have a 30-day expiry date. This bonus offer is subject to additional payment method and country restrictions. Full T&C’s apply - Gamble Responsibly - begambleaware.org. #ad
Bet £10 on sports, Get £30 in free sports bets (2x £15)
What other acca insurance bonuses are there?
There are a couple of other unique accumulator betting promotions. The first one is Ladbrokes’ Edit My Acca. Ladbrokes allows you to remove selections from your accumulator after you’ve placed your bet and even after the event has begun. All you need to do is place a single line football accumulator that includes just match odds selections. Once placed, you can edit your acca and remove any selections you don’t want in there. The obvious catch here is that your odds will significantly reduce, so only use it if you’re not confident of your selections.
The other unique acca insurance type promotion from one of the best sportsbooks in the UK is Acca Edge from Betfair. Let’s explain this one in more detail.
Betfair Acca Edge – Edge Your Bets
With Betfair’s Acca Edge, you get your stake back as cash on trebles and above if your accumulator loses by just one selection.
How does Acca Edge work?
Add your football bets to your acca as normal
Apply Acca Edge to show your new odds (they will be slightly shortened)
Place your bet with Acca Edge applied
Get your stake back in cash if one leg lets you down
We’d recommend using Betfair and their Acca Edge product feature.
Football Betting Offers – Stay in Control with Cash Out
Not a football betting bonus or promotion as such, it’s more of a feature. However, it’s extremely popular and being able to cash out your football bet is essential for those who keep tabs on what’s going on live in-play. The best cash out betting sites is simply those who offer the best potential cash out and who offer it on a range of markets rather than a select few.
The top football betting sites tend to offer cash out on the following markets:
Match Result
Double Chance
Correct Score
HT/FT
Total Goals Over/Under
BTTS
Goalscorer Markets
Asian Handicap
Match Result and BTTS
Handicap Result
Scorecasts and Wincasts
Some bookies offer more, some offer less, but most cover these core football markets. You can cash out pre-match and in-play. If you’re looking for football betting tips, one that we can offer you is to try backing the pre-match favourite in-play if they go a goal behind early. Your cash out will be pretty good if they equalise. Of course, it’s not a guarantee, that’s obvious. That’d be one of our football betting tips though. A kind of football betting strategy if you like.
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bet365 Sports Bonus Code
Bonus:
Our reviewer was offered a good bonus as an Open Account Offer #ad
Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply #ad
New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply.
Significant Terms and Conditions:
• Available to new customers only. Make a qualifying deposit of £5* or more and claim the offer within 30 days of registering your account to qualify for 300% of that amount in Bet Credits, up to a maximum of £30* in Bet Credits. Once released, your Bet Credits will be held in your account balance and are non-withdrawable.
• To release your Bet Credits for use, you must place qualifying bets to the value of your qualifying deposit (capped at £10*) and they must settle within 30 days of claiming the offer. Only qualifying bets placed and settled after claiming the offer will count towards this requirement.
• Apple Pay, Google Pay, PayPal, paysafecard and all other prepaid credit and debit cards, where available, cannot be used for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes unless we have successfully verified an accepted form of your Identity Documents and you have entered a Postal Verification Code (PVC), or we have successfully verified two accepted forms of your Identity Documents. See full Terms and Conditions for details.
• Bets placed must meet certain conditions to count towards the release of your Bet Credits:
– Must contain at least one selection at odds of 1/5 (1.20) or greater.
– In market/fixture combinations that only have two or three potential outcomes (for example Soccer Full Time Result), where you have placed bets on more than one potential outcome, either pre-match or In-Play, only the outcome with your highest cumulative stake will count.
– Where a stake has been partially Cashed Out, only the remaining active stake will count.
– Where a bet has been edited using our Edit Bet feature, only the new stake on the new bet will count.
– Fully Cashed Out, Instant Games, Gaming, void bets or In-Play bets which are settled as a push will not count.
• Your Bet Credits are non-withdrawable, and Bet Credits stakes are not included in any returns. Any returns from Bet Credits placed will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers/promotions and bet types. See full Terms and Conditions for details.
• Your Bet Credits will be forfeit and removed if your account is inactive for 90 consecutive days.
*or currency equivalent.
T&Cs, time limits and exclusions apply.
Football Betting Offers – It Starts with a Welcome Bonus
Some of the best football betting promotions are listed above, but before you even get to those, which are available once you’re registered, there’s the small matter of a football betting sign up bonus. There are some great football betting new customer offers around. Let’s detail a couple of the standout welcome promos that you can enjoy as far as new football betting offers go.
Betfair Football Welcome Bonus – £100 in Free Bets
As a new customer betting on football, sign up with Betfair using promo code ZBBC01. Place five single bets of £10 or more to receive a £20 free bet that can be used on anything you wish. It doesn’t have to be football. Just like all of these bonuses, they don’t have to be used on football. Once you’ve got your first £20 free bet, you can repeat the process a total of five-time to get £100 in free bets in total. Check out our Betfair review to understand the Betfair welcome bonus in a lot more detail.
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Betfair Sports Promo Code
Bonus:
New customers place £50 worth of bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100. Min odds 1.2 (1/5). Multiple bets included. Exchange bets excluded. Payment restrictions apply. T&Cs apply. Full T&C’s apply - Gamble Responsibly - begambleaware.org. #ad
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Bonus Type
New Customers | Bet and Get
Minimum Deposit
£10
Bonus Details
Place £50 worth of bets, Get £20 in free bets & repeat 5 times
Place £50 worth of bets, Get £20 in free bets & repeat 5 times
888Sport Welcome Bonus – Bet 10 Get 30
You need an 888sport promo code for this football welcome bonus too. 30F is the code you need when you deposit. Simply sign up for a new 888Sport account if you don’t have one, deposit a minimum of £10 using the promo code 30F, bet £10 on any market at odds of 1/2 (1.5) or more, and 888Sport will give you £30 in free bets
If you speak to live chat, they might even split the free bets up for you. They’ve been known to do so. So, say you get 1x £30 free bet or 2x £15 free bets, but you want 3x £10 or 6x £5 free bets, have a chat with 888sport customer support and see if they can help you with that.
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888Sport Promo Code
Bonus:
Deposit Min £10 | Bet £10 and Get £30 in Free Bets | 2x £10 Free Bets and 1x £10 Mobile Free Bet | Full T&Cs Apply #ad
18+. New UK Customers only. You must use 888Sport Promo Code - 30f - when you make your first deposit. Your first deposit must be at least £10. You must then make a qualifying bet of £10 or more - each way bets must be £10 e/w. The qualifying bet must be at odds of 1/2 (1.5) or greater. Qualifying bet must be made within 30 days of account registration. Once this bet settles you will receive £30 in free bets - 2x £10 free bets and 1x £10 mobile free bet. Free bets expire after 7 days. Free bets can’t be used on each way bets or permutation bets. Free bet stakes are not included in any returns. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad
Unibet Football Betting – A Bet 10 Get 40 Welcome Bonus
This is very similar to the 888Sport welcome promo, but instead of a £30 bonus, you get a £40 bonus. There are some things to consider in the T&Cs that don’t necessarily make this a better betting offer though. For example, £10 of the £40 in free bets is a £10 casino bonus. Not only that, but the minimum odds of the qualifying bet is Evens (2.0), which is higher than the 888Sport bonus offer. Another important bit of info regarding this welcome promo is that one of the free bets is for boxing. It’s not all available for football. 1x £15 free bet on football and 1x £15 free bet on boxing. That’s not to say it’s not a good welcome bonus because it is.
It works in the same way as most bet and get bonuses:
Sign up for your new Unibet account
Deposit £10 as a minimum
No Unibet bonus code is required
Place a £10+ bet on any market at odds of evens or higher
Get 2x £15 freebets on boxing and football as well as a £10 casino bonus
Betting App Promotions – Enjoy Everything on Your Mobile
In this day and age, everyone’s betting on the go. Whether it’s betting on mobile or betting on a tablet device, it’s becoming the norm to bet on football or any other sport from a smartphone or tablet.
On all football betting apps we’ve come across, you can make use of all of the football betting bonus offers on desktop and mobile, there doesn’t seem to be any desktop specific betting promotions around. However, there are some mobile-specific promotions around.
LeoVegas Sport – Double Winnings on Your Mobile
Another bookie who focuses on mobile betting. LeoVegas is primarily an online casino but they have a sportsbook and have invested a lot into that side of things in recent times. The LeoVegas Sport bonus is in fact a mobile-only bonus.
Make sure you download the LeoVegas Sport app for this one or use their mobile site. All you need to do is register on mobile or desktop initially and deposit at least £10. You then need to use your mobile device to claim the 1x 100% mobile in-play profit boost that will be sitting in your account ready for you.
This isn’t just a football betting offer, you can use this on any sport, but note that the promo is an in-play promo only. You can’t bet pre-event.
The way it works is that the profit boost is worked out on the odds of your qualifying bet. So, say the odds you’ve taken are 2/1 (3.0) and you benefit from the 100% boost. You will receive odds of 4/1 (5.0). The max winnings from this are £100. Check out our LeoVegas Sport review for more details on this welcome bonus offer and all of the other bonuses they offer that you can claim.
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LeoVegas Sports Bonus Code
Bonus:
Full T&Cs Apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org #ad
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Bonus Type
New Customers | 100% Profit Boost
Minimum Deposit
£10
Bonus Details
Bet Min £10 | Receive 100% Mobile In-Play Profit Boost up to £100 | Full T&Cs
T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org #ad
Bet Min £10 | Receive 100% Mobile In-Play Profit Boost up to £100 | Full T&Cs
Event Specific Football Betting Offers – Take Your Pick
What’s great about all of the football betting offers listed above is that they’re not all tied to one specific event. You can use them all on whatever betting event you want. European Championship betting, Premier League betting, you name it, you can use the above football promotions on them.
But from time to time, there are some event specific betting promotions. Enhanced odds for specific matches at big tournaments or even just big games in certain leagues, and price boosts on specific football matches in specific leagues or competitions. Champions League betting offers being a prime example. There are always some great promotions from bookies around any big Champions League matches.
Free Football Bets – What You Need to Know
When you finally get that football betting offer from a UK bookie, there are a few things to always bear in mind with every single promo and free bet. Please always remember the following:
Check the minimum odds of the qualifying bet.
Make a mental note of when the free bets expire so you can use them in time.
Free bet stakes are not included in any winning returns.
Sometimes there will be wagering requirements on a free bet.
A sports free bet will only really ever be available on the sportsbook. Don’t expect to use it at betting site’s online casino. Apart from Unibet’s welcome bonus offer, but that’s clearly outlined.
Check the bet type restrictions. Not all qualifying bets will accept, say, horse racing bets, so if you’re doing a football acca and want to add a horse selection in, check the T&Cs first.
Whether it’s an event-specific football betting offer that you take advantage of, a free bet promotion, an accumulator bonus, a money-back special, acca insurance, or just some enhanced odds betting promotion as a new or existing customer, pick the best one for you. Good luck with your bets.
Football Betting Offers FAQs
What is the best bookmaker for football betting bonuses?
It depends on what promotions you’re looking for specifically, but, in general, the top nine sports betting sites we’ve listed in this review will not let you down in terms of offering you some great promotions for betting on football.
Which bookies do Acca insurance?
There are many bookmakers that offer acca insurance. New bookies and the older well-established ones. Not as many as there used to be a few years ago, but more than enough for UK punters. Some of the best sports betting sites that offer acca insurance include:
Betfair
Paddy Power
888Sport
Energybet
Ladbrokes
Bwin
Betfred
BetVictor
Energybet
Boylesports
Sportingbet
Which bookie has the best football odds?
It depends on what league or tournament you want to bet on. Betfair claims that it has the best odds on Premier League football, so if you’re betting on that, bet with Betfair. Other bookies offer better odds in other leagues, so it’s worth doing a bit of research. However, arguably the best football bookmakers in terms of best odds are:
Betfair
Unibet
bet365
What weekly bet clubs can I sign up with?
There are plenty of free bet clubs for punters to opt-in to and enjoy. Some of the best free bet clubs around include those offered by the following bookmakers: