Football Betting Offers – The Best Bonuses

If you’re on the lookout for the best football betting offers at the best football betting sites, you’re in the right place.

We’ll detail all of the top bookies in the UK who offer the best football betting promotions and we’ll tell you what sportsbook bonuses you can claim. Who has the best football betting odds? What are the best football betting apps? We’ll include answers to these questions too, but let’s dive straight into the online football betting promos and the best football betting sites.

About Author:
About Martin Backhouse

Martin has been in and around the iGaming industry for over 10 years and has a passion for creating content geared towards helping new and experienced punters get the most out of their online betting experience.

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Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

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18+. New UK customers only. You must enter the Promo Code – P30 – when you register for your account. Your first bet counts as a qualifying bet and must be on a sportsbook market. £30 in Free Bets, credited as 2 x £15 bets. Place a qualifying bet of at least £10. Free Bets will be credited to your account once your qualifying bet has been placed. Free Bets have a 30-day expiry date. This bonus offer is subject to additional payment method and country restrictions. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

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18+. New UK and Ireland customers only. Available to those who click through from this site. Minimum deposit is £10. No bonus code or opt-in required. Qualifying bet must be placed at odds of 1/2 or greater. In-play or cashed out bets do not qualify. First free bet will be credited upon settlement of the qualifying bet. Any further free bets will be credited on consecutive days thereafter. Free bets must be claimed with 28 days. Full T&C’s apply – Gamble Responsibly – begambleaware.org.

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18+. T&C apply | begambleaware.org | Play Responsibly.18+ Customers living in the UK or Republic of Ireland only. A qualifying bet of £5 (or £5 each-way) must be placed within 14 days of opening your account – it doesn’t have to be your very first bet. 4x £5 free bets will then be credited to your account. You must use the free bets within four days otherwise they will expire. You cannot cash out a free bet. Your stake is not returned when using a free bet. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

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Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

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Only open to customers aged 18 years or older. Residents of the UK and Ireland only. No bonus code is needed-simply sign up for a new account. Place a qualifying first £5 bet at odds of 1/2 or bigger. You will instantly receive 4 x £5 free bet tokens. Bets placed by using money deposited by Moneybookers, Paysafe, PayPal, Skrill or Neteller do not qualify for this offer. Free bets must be used in their entirety. The free bet tokens will expire after 4 days if not used. Further terms and conditions apply, check the Coral website for full details. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

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18+. New UK Customers only. No BetRegal Bonus code is required. Minimum deposit £20. Neteller, PayPal or Skrill deposits don’t qualify. Min odds of Evens (2.0) for qualifying bet. System bets will not count towards this offer. Max bonus is £10 free bet token. Free bet must be used in full at odds of 4/5 (1.8) or bigger. No wagering requirements apply to winnings from the free bet. If not used after 14 days free bet will expire. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

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Offer only open to new UK Customers. 18 years or older only (age verification required). Minimum deposit £10. Deposits made using Neteller or Skrill don’t qualify. Place a first bet of £10 at odds of 1/1 (2.0) or bigger. If your bet loses your losing stake is refunded as a free bet. Free bet is credited within 48 hours. Free bet expires within 7 days if not used. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

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18+. UK Customers (Excluding NI) only. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 13 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expires after 7 days. Payment method restrictions apply.  Full T&C’s apply – Gamble Responsibly – begambleaware.org #ad

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18+ New customers only. Opt-in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7-day bonus expiry. Card payments only. Full T&C’s apply – Gamble Responsibly – begambleaware.org #ad

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New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&C’s apply – Gamble Responsibly – begambleaware.org #ad

Top 9 Football Betting Sites

Which bookies are the best in the UK for football betting? Here’s our top 9:

  1. Betfair
  2. Bet365
  3. Paddy Power
  4. 888Sport
  5. William Hill
  6. SportNation
  7. Unibet
  8. LeoVegas Sport
  9. NetBet

Football Betting Promotions – What’s Available?

All top online bookies offer an array of promotions for existing customers, especially relating to football betting in the form of acca boosts, acca insurance and price boosts to name a few. The best online bookmakers in the UK also offer some great welcome bonuses that can be used to bet on football. Let’s outline some of the best football betting offers around at the moment.

Football Free Bet Clubs

There are a fair few of these around nowadays, but which bookie offers a weekly free bet club? In the UK, you can find the following free bet clubs at the time of writing:

  • Paddy Power Free Bet Club
  • Unibet Free Bet Club
  • LeoVegas Free Bet Club
  • Sportingbet Free Bet Club
  • MansionBet Free Bet Club
  • Boylesports Free Bet Club

There was a William Hill free bet club a while back, a Coral free bet club as well as a few others, but some have been paused for one reason or another. We’re not sure why exactly but we’re hoping more return in the near future as they’re certainly rising in popularity among UK punters. Let’s expand on a few of the better ones listed above.

Paddy’s Rewards Club

paddy power loyalty reward club

Headed up by Paddy Power ambassador Rhodri Giggs, the brother of Ryan, the Paddy Power football betting promo in terms of a free bet club is a good one. Paddy’s Rewards Club is simple and effective for sports bettors. All you need to do is place five £5 bets at minimum odds of 1/2 (1.5) in a week. Paddies will then reward you with a £5 free bet. If you bet 5x £10 then you’ll get a £10 free bet. You can repeat this every single week. Other perks you can enjoy as a Paddy’s Reward Club member include:

  • Gifts
  • Online store discount
  • Matchday food and a pint
  • Live event tickets
  • Match screenings

No Paddy Power bonus code or anything like that is needed, not even an opt-in. You just need to bet the qualifying amount to qualify.

Unibet In-Play Free Bet Club

This free bet club from Unibet is slightly different from the others in that it’s only available if you’re betting in-play. No Unibet bonus is needed here either. In fact, it doesn’t look like you need a bonus code for any free bet clubs, which is good as it’s one less thing to remember. Simply opt-in once you’ve registered at Unibet. You then need to place five or more in-play bets on football of at least £10. The odds must be evens (2.0) or higher, with each leg in an acca at evens or above if you’re opting for a multiple.

The Unibet football betting in-play promotion runs Monday to Sunday, so you’ll be credited with your £10 in-play free bet on the Monday if you’ve hit the qualifying criteria.

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18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C’s #ad

Accumulator Betting Offers – A Popular Football Betting Bonus

betfair acca edge betting promotion

This kind of promo has been around for years. The popular acca insurance is very straightforward to understand, but some bookies will differ slightly in terms of their T&Cs. One bookie my offer acca insurance on five or more legs, whereas another could offer it on seven or more legs. What we’ve also seen in recent times is the acca boost. A bonus percentage on top of any accumulator winnings. Let’s not forget Betfair’s Acca Edge and Ladbrokes’ Edit My Acca. Two unique promos for those who like multiple football bets.

Acca Insurance – Protect Your Bet

A lot of bookmakers offer acca insurance. But not all of them are as good as they seem. You need to have a quick read of their offer to understand if it’s worth going with or not. To pick the best acca insurance, consider the following:

  1. Choose a bookie who offers four or five minimum picks. If you see bookies offering six or seven, then you’re not getting great value there as the odds on landing, say, six, and missing out on just one are pretty high. The likes of Energybet and Paddy Power offer acca insurance on multiples with just four selections.
  2. Make sure the minimum odds are appealing. If you’ve got to add selections into your acca at, for example, 2/1 or higher, that’s not ideal. Especially when you’re building your football accumulator and multiplying those odds. You end up with a pretty unattainable acca.
  3. Make sure football is included. Most accumulator betting promos do include football bets in their accumulator promotions to be honest but there are the odd few that don’t, so make sure you just triple check that football betting selections are included. Or if, from time to time, you want to deviate away from betting on football, most bookies do include all sports with their acca insurance promos.
  4. Take Note of the free bet expiry date. This is quite an important one if you only bet once a week or so rather than daily. Some bookmaker free bets are only valid for 48 hours, some for three days, some for seven and some for 30 days. Again, check the T&Cs of the acca insurance promotion to understand the expiry dates on the free bets. If you’re betting once a weekend, you don’t want to use a bookie’s acca insurance if their free bets expire after just three days for example.

Top UK bookies that offer acca insurance include:

  • Paddy Power
  • 888Sport
  • BetVictor
  • Ladbrokes
  • Bwin
  • Betfred
  • Sportingbet
  • Energybet
  • Boylesports

Take a look at them all, read our reviews, and pick the best one that suits you. You won’t go wrong with any of the above sports betting sites, but the T&Cs of one might stand out for you above another.

Acca Boost – Extra Winnings in your Pocket

If you’re looking for good football betting offers, this one sticks out from a lot of other betting promotions. The acca boost. Some bookies work the promo differently, but they’re all the same in the sense that your returns are increased if your accumulator lands one way or another. For example, William Hill will boost your acca and give you better odds before you place your bet, whereas Coral will add 10% onto your winnings as a free bet. Let’s explain Hills’ unique boost your acca promotion

William Hill Acca Insurance – Boost Your Acca

william hill boost your acca betting promotion

William Hill have offered a bet boost on accas for a while now and it’s a great promotion. If you’re already with Hills then you’ll know all about it. If not, you simply create and acca with three or more selections. A price boost will then become available on your football acca. You can only get one boost per bet per day, so use it wisely. The maximum stake of your acca is £20 for this promo.

Here’s how to use your William Hill bet boost:

  1. Add three of more selections to your betslip at any odds
  2. Add your stake to your betslip
  3. Hit the bet boost button on your betslip
  4. Confirm the bet
  5. That’s it! Your acca has been boosted successfully
4.7 william-hill-promo-codes
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18+. New UK customers only. You must enter the Promo Code – P30 – when you register for your account. Your first bet counts as a qualifying bet and must be on a sportsbook market. £30 in Free Bets, credited as 2 x £15 bets. Place a qualifying bet of at least £10. Free Bets will be credited to your account once your qualifying bet has been placed. Free Bets have a 30-day expiry date. This bonus offer is subject to additional payment method and country restrictions. Full T&C’s apply – Gamble Responsibly – begambleaware.org. #ad

What other acca insurance bonuses are there?

There are a couple of other unique accumulator betting promotions. The first one is Ladbrokes’ Edit My Acca. Ladbrokes allows you to remove selections from your accumulator after you’ve placed your bet and even after the event has begun. All you need to do is place a single line football accumulator that includes just match odds selections. Once placed, you can edit your acca and remove any selections you don’t want in there. The obvious catch here is that your odds will significantly reduce, so only use it if you’re not confident of your selections.

The other unique acca insurance type promotion from one of the best sportsbooks in the UK is Acca Edge from Betfair. Let’s explain this one in more detail.

Betfair Acca Edge – Edge Your Bets

With Betfair’s Acca Edge, you get your stake back as cash on trebles and above if your accumulator loses by just one selection.

How does Acca Edge work?

  1. Add your football bets to your acca as normal
  2. Apply Acca Edge to show your new odds (they will be slightly shortened)
  3. Place your bet with Acca Edge applied
  4. Get your stake back in cash if one leg lets you down

We’d recommend using Betfair and their Acca Edge product feature.

Football Betting Offers – Stay in Control with Cash Out

Not a football betting bonus or promotion as such, it’s more of a feature. However, it’s extremely popular and being able to cash out your football bet is essential for those who keep tabs on what’s going on live in-play. The best cash out betting sites is simply those who offer the best potential cash out and who offer it on a range of markets rather than a select few.

The top football betting sites tend to offer cash out on the following markets:

  • Match Result
  • Double Chance
  • Correct Score
  • HT/FT
  • Total Goals Over/Under
  • BTTS
  • Goalscorer Markets
  • Asian Handicap
  • Match Result and BTTS
  • Handicap Result
  • Scorecasts and Wincasts

Some bookies offer more, some offer less, but most cover these core football markets. You can cash out pre-match and in-play. If you’re looking for football betting tips, one that we can offer you is to try backing the pre-match favourite in-play if they go a goal behind early. Your cash out will be pretty good if they equalise. Of course, it’s not a guarantee, that’s obvious. That’d be one of our football betting tips though. A kind of football betting strategy if you like.

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Open Account Offer Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad

Football Betting Offers – It Starts with a Welcome Bonus

Some of the best football betting promotions are listed above, but before you even get to those, which are available once you’re registered, there’s the small matter of a football betting sign up bonus. There are some great football betting new customer offers around. Let’s detail a couple of the standout welcome promos that you can enjoy as far as new football betting offers go.

Betfair Football Welcome Bonus – £100 in Free Betsbetfair sportsbook welcome promo code

As a new customer betting on football, sign up with Betfair using promo code ZBBC01. Place five single bets of £10 or more to receive a £20 free bet that can be used on anything you wish. It doesn’t have to be football. Just like all of these bonuses, they don’t have to be used on football. Once you’ve got your first £20 free bet, you can repeat the process a total of five-time to get £100 in free bets in total. Check out our Betfair review to understand the Betfair welcome bonus in a lot more detail.

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888Sport Welcome Bonus – Bet 10 Get 30

You need an 888sport promo code for this football welcome bonus too. 30F is the code you need when you deposit. Simply sign up for a new 888Sport account if you don’t have one, deposit a minimum of £10 using the promo code 30F, bet £10 on any market at odds of 1/2 (1.5) or more, and 888Sport will give you £30 in free bets

If you speak to live chat, they might even split the free bets up for you. They’ve been known to do so. So, say you get 1x £30 free bet or 2x £15 free bets, but you want 3x £10 or 6x £5 free bets, have a chat with 888sport customer support and see if they can help you with that.

Unibet Football Betting – A Bet 10 Get 40 Welcome Bonus

This is very similar to the 888Sport welcome promo, but instead of a £30 bonus, you get a £40 bonus. There are some things to consider in the T&Cs that don’t necessarily make this a better betting offer though. For example, £10 of the £40 in free bets is a £10 casino bonus. Not only that, but the minimum odds of the qualifying bet is Evens (2.0), which is higher than the 888Sport bonus offer. Another important bit of info regarding this welcome promo is that one of the free bets is for boxing. It’s not all available for football. 1x £15 free bet on football and 1x £15 free bet on boxing. That’s not to say it’s not a good welcome bonus because it is.

It works in the same way as most bet and get bonuses:

  1. Sign up for your new Unibet account
  2. Deposit £10 as a minimum
  3. No Unibet bonus code is required
  4. Place a £10+ bet on any market at odds of evens or higher
  5. Get 2x £15 freebets on boxing and football as well as a £10 casino bonus

Betting App Promotions – Enjoy Everything on Your Mobile

In this day and age, everyone’s betting on the go. Whether it’s betting on mobile or betting on a tablet device, it’s becoming the norm to bet on football or any other sport from a smartphone or tablet.

On all football betting apps we’ve come across, you can make use of all of the football betting bonus offers on desktop and mobile, there doesn’t seem to be any desktop specific betting promotions around. However, there are some mobile-specific promotions around.

LeoVegas Sport – Double Winnings on Your Mobile

Another bookie who focuses on mobile betting. LeoVegas is primarily an online casino but they have a sportsbook and have invested a lot into that side of things in recent times. The LeoVegas Sport bonus is in fact a mobile-only bonus.

Make sure you download the LeoVegas Sport app for this one or use their mobile site. All you need to do is register on mobile or desktop initially and deposit at least £10. You then need to use your mobile device to claim the 1x 100% mobile in-play profit boost that will be sitting in your account ready for you.

This isn’t just a football betting offer, you can use this on any sport, but note that the promo is an in-play promo only. You can’t bet pre-event.

The way it works is that the profit boost is worked out on the odds of your qualifying bet. So, say the odds you’ve taken are 2/1 (3.0) and you benefit from the 100% boost. You will receive odds of 4/1 (5.0). The max winnings from this are £100. Check out our LeoVegas Sport review for more details on this welcome bonus offer and all of the other bonuses they offer that you can claim.

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Event Specific Football Betting Offers – Take Your Pick

What’s great about all of the football betting offers listed above is that they’re not all tied to one specific event. You can use them all on whatever betting event you want. European Championship betting, Premier League betting, you name it, you can use the above football promotions on them.

But from time to time, there are some event specific betting promotions. Enhanced odds for specific matches at big tournaments or even just big games in certain leagues, and price boosts on specific football matches in specific leagues or competitions. Champions League betting offers being a prime example. There are always some great promotions from bookies around any big Champions League matches.

Free Football Bets – What You Need to Know

When you finally get that football betting offer from a UK bookie, there are a few things to always bear in mind with every single promo and free bet. Please always remember the following:

  1. Check the minimum odds of the qualifying bet.
  2. Make a mental note of when the free bets expire so you can use them in time.
  3. Free bet stakes are not included in any winning returns.
  4. Sometimes there will be wagering requirements on a free bet.
  5. A sports free bet will only really ever be available on the sportsbook. Don’t expect to use it at betting site’s online casino. Apart from Unibet’s welcome bonus offer, but that’s clearly outlined.
  6. Check the bet type restrictions. Not all qualifying bets will accept, say, horse racing bets, so if you’re doing a football acca and want to add a horse selection in, check the T&Cs first.

Whether it’s an event-specific football betting offer that you take advantage of, a free bet promotion, an accumulator bonus, a money-back special, acca insurance, or just some enhanced odds betting promotion as a new or existing customer, pick the best one for you. Good luck with your bets.

Football Betting Offers FAQs

What is the best bookmaker for football betting bonuses?

It depends on what promotions you’re looking for specifically, but, in general, the top nine sports betting sites we’ve listed in this review will not let you down in terms of offering you some great promotions for betting on football.

Which bookies do Acca insurance?

There are many bookmakers that offer acca insurance. New bookies and the older well-established ones. Not as many as there used to be a few years ago, but more than enough for UK punters. Some of the best sports betting sites that offer acca insurance include:

  • Betfair
  • Paddy Power
  • 888Sport
  • Energybet
  • Ladbrokes
  • Bwin
  • Betfred
  • BetVictor
  • Energybet
  • Boylesports
  • Sportingbet

Which bookie has the best football odds?

It depends on what league or tournament you want to bet on. Betfair claims that it has the best odds on Premier League football, so if you’re betting on that, bet with Betfair. Other bookies offer better odds in other leagues, so it’s worth doing a bit of research. However, arguably the best football bookmakers in terms of best odds are:

  • Betfair
  • Unibet
  • bet365

What weekly bet clubs can I sign up with?

There are plenty of free bet clubs for punters to opt-in to and enjoy. Some of the best free bet clubs around include those offered by the following bookmakers:

  • Paddy Power
  • Unibet
  • LeoVegas
  • Sportingbet
  • MansionBet
  • Boylesports
1 /12 Top 9 Football Betting Sites